Copy editing
Content is what ultimately attracts online visitors.
A good content development strategy gives visitors the information they need, in a concise and easy to understand manner. In today's world of information overload and infotainment masquerading as "news," great website content engages the visitor from the first moment, and quickly provides important information.
Copywriting
Contrary to some misconceptions, people do read online. However, there is are important differences in online reading habits vs. print reading habits. These differences require an understanding of online editing guidelines for multiple output formats.
Multimedia
While written copy remains the foundation of content development, in today's online world there are numerous other options. From video to podcasts, and interactive features to images, we can help you define and create the optimal multimedia formats for your online audience.
Search engines
The way you write online content determines if web visitors can find your site. Search engine algorithms use the frequency of keywords and phrases on your website to rank the relevance of your information. Additionally, users search for information in different ways at different times. Search Engine Optimization (SEO), is ensures that your website includes the best meta tags and content to reach your intended audience.
The value of original content
In an effort to increase the number of keywords and quantity of content on a site, some people make the mistake of re-using free content that is already widely available online. The problem with this practice is that search engines interpret content that appears on many sites as spam. Copying free content can reduce your site's rank or even cause it to be blacklisted and removed from search engine databases.
Some possible content types
- Calendars: calendars end related event listings are a powerful way to keep your community aware of and engaged.
- Case studies: by showing your clients success stories and examples of how your services are working for other clients, you can increase your credibility and exposure. WE can help you identify the best points to mention in your case studies and craft a professional and appealing presentation.
- Blogs: blogs are major communication and marketing outlets, and an opportunity for you to communicate directly with your community on your own site.
- Image Galleries: add interst to your site by uploading image galleries of past events.
- Newsletters: well-written, regularly emailed opt-in newsletters are a powerful way to keep your community involved.
- Social media profiles: increase your visibilty by maintaining dynamic profiles at global and industry-specific social media sites.
